Builders Enterprise
Solution
Overview
BES, a digital platform built for builders and construction professionals, partnered with Creatiphi to design a performance-driven social media presence and ad campaigns. The objective was to simplify product communication, generate quality leads, and position BES as an essential operational tool for modern builders.
Client:
Builders Enterprise Solution
Year:
2026
Category:
SM Design / Performance Marketing
/
Ad Campaigns
The Challenge
BES operates in a niche B2B segment where decision-making is practical and value-driven. The key challenge was not just visibility, but driving action — making builders understand, trust, and adopt the platform.
Key challenges included:
Communicating complex features in a simple, high-impact way
Creating ads that convert in a traditionally low-engagement industry
Building trust quickly through design and messaging
Differentiating BES from generic construction tools
Generating qualified leads, not just impressions
The Solution
Creatiphi built a performance-focused content and ad system that balanced clarity with persuasion.
We delivered:
High-conversion ad creatives designed for lead generation
Clean, structured social media designs focused on usability and clarity
Benefit-driven messaging tailored to builder pain points
Scroll-stopping yet professional visual language
Multiple ad variations for testing and optimization
Strong CTAs encouraging inquiries, demos, and sign-ups
The Result
The combined social media and ad campaign efforts positioned BES as a reliable and result-oriented solution in the construction space. Results included: Improved lead quality through targeted ad creatives Higher engagement on value-driven content Clearer understanding of product benefits among the audience A scalable ad and content system for ongoing growth
