Tolaab
Design Packs
Overview
Tolaab, a student-focused lifestyle app in the UAE, partnered with Creatiphi to craft a bold and engaging social media presence. The goal was to connect with Gen-Z students through relatable, scroll-stopping creatives while clearly communicating the app’s value — making student life easier, smarter, and more fun.
Client:
Tolaab
Year:
2025
Category:
Social Media Design
/
Digital Campaigns
The Challenge
Tolaab needed a strong and distinct voice in a highly saturated digital space, especially while targeting a Gen-Z audience with short attention spans and high content consumption.
Key challenges included:
Standing out in a crowded student app ecosystem
Creating content that feels relatable, not promotional
Balancing humor, trendiness, and brand clarity
Communicating multiple features (deals, cafés, events, perks) in a simple way
Maintaining visual consistency while experimenting with formats
The Solution
Creatiphi developed a content direction that blends culture, humor, and clarity — designed to instantly resonate with student life.
We delivered:
Bold, high-contrast visual identity using vibrant brand colors
Relatable, witty copywriting aligned with Gen-Z tone (“Broke. Boujee. Blessed.”)
Content buckets focused on lifestyle, perks, and student struggles
Scroll-stopping layouts combining real-life imagery with graphic overlays
Clear CTAs driving app downloads and engagement
Consistent yet flexible design system for scalability
The Result
The social media creatives helped position Tolaab as a fun, relevant, and essential student brand. Results included: Stronger engagement through relatable and shareable content Clearer communication of app benefits and features Increased visual recall and brand personality A scalable content system for ongoing campaigns
